Privacy Policy

Your privacy is important to us. It is SWOT policy to protect your privacy with respect to any information we may collect from you on our websites (, SWOT 2.0. and other sites that we own and operate).


The following websites are part of this Privacy Policy:,, and They are combined in the name ‘SWOT 2.0’.

We only ask for personal information when we truly need it to provide a service to you. We collect it by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used.

We only retain collected information for as long as necessary to provide you with your requested service. What data we store, we’ll protect within commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use or modification.

We don’t share any personally identifying information publicly or with third-parties, except when required to by law.

Our websites may link to external sites that are not operated by us. Please be aware that we have no control over the content and practices of these sites, and cannot accept responsibility or liability for their respective privacy policies.

You are free to refuse our request for your personal information, with the understanding that we may be unable to provide you with some of your desired services.

Email messages

The SWOT 2.0 and related websites consider the safety of you as a relationship of paramount importance.

We will only send you one (1) email within 2 months after downloading your eBook copy ‘SWOT 2.0 from analysis to targeted action plan’. We will never send you an email again after that, unless you reply to the email and want to continue talking about SWOT 2.0 or related subjects.

E-mail addresses are only temporarily stored in the e-mail account ‘changemanageronline at’. Sent e-mails will be removed from this e-mail account no later than 4 weeks after the e-mail was sent to you.

Besides that we answer your question(s) in the contact / support forms from the email adress ‘changemanageronline at’.

You accept to get a maximum of one (1) email with information of new supporting materials as mentioned above. Your email address will never be shared in anyway with other companies or private persons other than SWOT 2.0, the related websites and Maarten van Walsem.

Your use of our websites is considered acceptance of our approach and practices regarding privacy and personal information. If you have any questions about how we handle user data and personal information, please feel free to contact us.


This Privacy Policy is effective as of 1 January 2023.

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