What if obstacles really can’t be overcome

The power of SWOT 2.0 The innovation of SWOT 2.0 lies on the one hand in a more logical structure and on the other hand in the extension from 'just' an analysis to an analysis plus objectives and an action plan. After a SWOT 2.0 session you can get started quickly and focused. In addition, a SWOT 2.0 session ends in a much more positive atmosphere. Enough energy to get to work quickly: SWOT...

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Case: fast-growing production company

In recent years I have adapted the SWOT analysis more and more. This led to SWOT 2.0, a change tool with which organizations and their employees can get moving. In one of those cases, I was dealing with a medium-sized functional food manufacturing company. Young enthusiastic company The young family business consisted of a group of enthusiastic and energetic employees. The entire production...

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How to use are weaknesses and threats

My experience with SWOT SWOT has been used as a strategic analysis tool in almost every industry since the 1960s. It cannot be otherwise than that SWOT is a very strong tool, at least that is my experience. In your daily work you sometimes lose sight of the overview. How are we doing? Where are our competitors? Where are our opportunities? How do we seize those opportunities? SWOT gives you...

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