Differences between the old and new SWOT

SWOT 2.0 is used in a very targeted way, everyone knows exactly what it is about. However, the SWOT 1.0 is limited to an analysis and it is very unclear in advance what exactly it focuses on. The SWOT analysis has been used in more and more situations in recent years. That says something about the simplicity and applicability of an easy-to-understand analysis tool. However, when using the...

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Case: fast-growing production company

In recent years I have adapted the SWOT analysis more and more. This led to SWOT 2.0, a change tool with which organizations and their employees can get moving. In one of those cases, I was dealing with a medium-sized functional food manufacturing company. Young enthusiastic company The young family business consisted of a group of enthusiastic and energetic employees. The entire production...

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How StartUps can convert ideas into action?

Great ideas deserve great StartUps. There are many startups with insanely good ideas. Yet only 50% of these StartUps survive the first 5 years. And that is often not due to the unique ideas, products or services of those startups. Finding the right strategy and turning it into action is often insufficiently thought through. What you need to do to implement a strategy quickly and successfully?...

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How do you make SWOT successful?

I have worked with the SWOT analysis for an endless amount of time and I have done that for various organizations. As an analysis tool, SWOT is easy to explain and understand. All those sessions gave me insight into how teams work together when using the SWOT. And how useful a SWOT analysis can be for organizations that are struggling with their identity and how they can then move forward in...

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