SWOT 2.0 is used in a very targeted way, everyone knows exactly what it is about. However, the SWOT 1.0 is limited to an analysis and it is very unclear in advance what exactly it focuses on. The SWOT analysis has been used in more and more situations in recent years. That says something about the simplicity and applicability of an easy-to-understand analysis tool. However, when using the...
In recent years I have adapted the SWOT analysis more and more. This led to SWOT 2.0, a change tool with which organizations and their employees can get moving. In one of those cases, I was dealing with a medium-sized functional food manufacturing company. Young enthusiastic company The young family business consisted of a group of enthusiastic and energetic employees. The entire production...
Great ideas deserve great StartUps. There are many startups with insanely good ideas. Yet only 50% of these StartUps survive the first 5 years. And that is often not due to the unique ideas, products or services of those startups. Finding the right strategy and turning it into action is often insufficiently thought through. What you need to do to implement a strategy quickly and successfully?...
